Pedal to Freedom

Cross-Posted from The Green Ride

The Green Ride is a 1400 km cycling tour taken up by an environmental network in Kerala, India called GreenDream along with IYCN Bangalore, Hyderabad and Chennai. The distance being travelled is four times the most important number for climate change action: 350 x 4 = 1400 km.
 
While 350 represents the safe limit of CO2 in the atmosphere, the number 4 represents the actions in the four directions : North , south , east and West. The cycling tour starts at 3:50pm (ppm).
 
This cycling, tour spanning a distance of 1400km, starts from Trivandrum, Kerala to Chennai , Tamil Nadu through Bangalore. The main focus of this tour will be raise awareness through the way, and raise critical concern among the leaders and decision makers.
While awareness about climate change is increasing, the world has not yet mobilized into action and implementation of climate solutions. We are looking for support to change this reality and to create and communicate it.
  
By undertaking this Cycling tour, we will lobby for the rights of cyclists and for laws that offer protection to cyclists through dedicated cycling lanes as well as through support for safety regulations. We hope to work with the government administration to bring about change aimed at encouraging cycling in our cities, and also aimed at promoting cycling as a greener, cleaner and healthier mode of transport.
 
  • Target Audience : Public from all walks of life, youth who could get inspired by our campaigns and lead on to do the same in their regions, people who love to cycle, people who love to raise an awareness on the cause,, enthusiastic about the environment, people who could literally make a difference
  • Primary Target: Politicians
  • Media Support Expected: For mass outreach to public for general awareness. Raising concerns and debates among leaders, decision makers, and critics.
While a part of the success of the event lies on the effectiveness of the Media, the remaining lies with you! Spread the word! 
 
Follow this blog and know what is happening during the tour! 
 
Hear from the riders and feel the breeze as they ride for the brighter tomorrow!
www.350.org/thegreenride 
 

 

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