Mobile Environment Campaigns: Sounds Familiar?

Written by Caroline / 23 June 2009 / Read Caroline's latest blog entries.

We're glad to see that the Indian government got the message -- people like messages that move!

Here are two more mobile environmental campaigns around India - the one on the right is the Tamil Nadu Energy Development Authority's big truck. It helped us launch our road tour, but it has now set off on its own, to travel Tamil Nadu and teach students about solar and plastic! "A novel aspect of the campaign would be distribution of postcards carrying messages on source segregation and avoiding plastics to students, who could send them to their relatives and friends, Mr. Amuthasekaran said." Neat! Now how about social media -- Twitters?

On World Environment Day, Shiela Dixit (Chief Minister of Delhi) and the Arch Diocese of Delhi launched a joint campaign against plastic, in a converted Maruti van to spread the message about alternatives to plastic bags. "The Chief Minister’s voice to be broadcast through a loudspeaker attached to the vehicles will urge customers to give up the use of plastics and buy jute bags." They are hoping that by the end of 2009, they'll have 15 vehicles in their jute fleet, selling these bags for 15 to 30 Rupees each.

This project is being supported by the Archdiosese in Delhi, who said at the launch that this campaign would keep our streets safe... from plastic. Next step, from Maruti vans themselves...

We're off to tell Shiela Dixit about some more bags we've got up our sleeves, and to see if her Maruti's would do a face-off with our Revas.